The Importance Of Providing Great Customer Service


For a small business owner, it can be difficult to compete with the advantage the “big boys” have; after all, they are usually able to offer a larger selection than you can, at a lower price; they can usually give customers more locations, can deploy more manpower, and can spend more money on advertising. But the one thing a small business can offer that the “big boys” cannot match, no matter how hard they try, is quality, truly personal customer service. No matter how hard a big company might try, they can never ensure that every one of their employees is treating customers the right way. But with a smaller operation, you can turn your customers into repeat customers by providing them with a personal touch.

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For any business, roughly 80% of their business comes from 20% of their customers; this, of course, means that your repeat customers are your most valuable asset. Many small businesses think that product or storefront or advertising are more important than customers, and it is because of this that they fail. After all, if you are a small business owner, you probably do not have tons of money to spend on ads, but if you turn your customers into advertisements, this will not matter.

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Word of mouth advertising is the best form of advertising there is, and not only that, but it costs you no money at all! As a small business owner, the thing you have to remember is that every one of your customers has a voice, and these voices can help you or hurt you. If you designate an inordinate amount of respect, attention, and care to your customers, they are likely to keep coming back, and they are also likely to tell their friends to come to you. But on the other hand, people are not likely to return to you – and are likely to warn their friends away from you – if you treat them like they are nothing but a means to money.

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Great customer service is the biggest advantage you have over the big businesses if you are a small business owner; and the best part is, great customer service is quite easy to achieve; all you truly have to do is give the customers your full attention and treat them with respect!